Our Story

BaseTour System—Built by a Tour Operator, for Tour Operators

For years, I ran sightseeing tours in New York City, guiding travelers through the vibrant streets of Times Square, Greenwich Village, and Brooklyn. My tours weren’t just about landmarks—they were about stories, culture, and connection.

But behind the scenes, I faced a growing frustration. The booking platform I relied on controlled everything—pricing, customer data, cancellation policies. Worst of all, it took a painful commission, cutting deep into my margins. My customers weren’t really mine—they belonged to the platform. 

Then came the breaking point—higher fees, stricter rules, less flexibility. Suddenly, I realized: I wasn’t running my own business. I was working for them.

That’s when I made a decision—I would build my own solution. A system designed for tour operators like me, who wanted to own their bookings, manage their tours independently, and keep their hard-earned revenue.